Internet and Web-based Marketing
Internet-based Financial Independence in 10 Simple Steps
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- Created on Thursday, 08 January 2009 01:08
After reading the book "Permission Marketing" by Seth Godin and absorbing the principles it espouses, another book that greatly influenced my Internet Marketing strategies was a book by Cliff Figallo entitled "Hosting Web Communities". In it, the author expounded on principles and strategies in
• Building Relationships,
• Increasing Customer Loyalty, and
• Maintaining a Competitive Edge,
all of which are any marketer’s dream. Especially in this day and age of globality, and where the Internet has greatly altered the way we look at marketing, developing a plan that will achieve the aforementioned goals would definitely be an advantage.
But even armed with the valuable lessons imparted in the books I mentioned, I soon realized that making money on the Internet can easily turn into a pipe dream. Once you start scouring through the Internet in search of tips and tricks to help launch your online business, it is so easy to get drowned in an avalanche of e-books, tutorials, tools and other products from so-called gurus, all vying for your precious tuition fee and initial capital that you have dearly allocated for your foray into the world of Internet business.
It was good that at this point, I had already established an ongoing Web development and hosting business. My entry into it was also all quite serendipitous but it’s a whole different story by itself and one that I’m taking up in my blog under Web hosting business.
Understanding the Principles of Permission Marketing
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- Created on Thursday, 28 August 2008 19:00
In my entry into the world of Internet Marketing, one of the books that had a great influence on me and which largely shaped the techniques that I have subsequently developed is the book by Seth Godin, “Permission Marketing.” At the time of its writing, Mr. Godin was the Vice-President for Direct Marketing of Yahoo, then the undisputed giant in the World Wide Web. Aptly subtitled “Turning Strangers into Friends and Friends into Customers,” the title alone fully encapsulates the overall guiding paradigm of the permission marketing principle.
For a long time before the World Wide Web came into the picture, marketers were engaged in an ever-spiraling advertising approach which Godin calls “interruption marketing.” The main goal of this type of marketing approach is to grab a potential customer’s attention from whatever he is doing and keep that attention long enough for the advertiser to make his pitch. It could be in the form of a TV commercial which interrupts our favorite program, or a telemarketer which intrudes into a quiet time being enjoyed. Godin claims that interruption marketing has lost its potency and in fact, has become an increasing source of annoyance for most of its targeted public.
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